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Research Team

10 years ago I had a sales representative from a hockey supplier approach me. I could tell rather quickly that he was more concerned with coaching his AAA son rather than doing his job and generating revenue for his respective company. I saw the sales rep once a year d...

June 30, 2016

I suppose hockey has a certain form of entitlement. Even when you’re dealing with overachieving parents, they may feel that there is some sort of resistance to their vulnerability. Some hockey organizations that find the guilty culprits will still continue to harp that...

June 27, 2016

A lot can be said as to why PEAC School for Elite Athletes closed its doors. Many parents have lost their investments altogether wondering if the same could happen again with other schools.

First of all, I do know Robb Nelson, the previous owner of PEAC. He frequents th...

June 26, 2016

A friend of mine that frequents my store was once a AAA coach and instructor. He drives a tow truck and on occasion I had my car towed so I can safely say I respect his profession. Even though he was coaching his AAA son, he rightly knew that his son wasn’t up to the s...

June 25, 2016

The four biggest provinces in Canada recently announced a net loss of over 500 registrations at the minor hockey level. In the same time frame, the Canadian population has grown by over 2 million. So what’s happening? 

When it comes to hockey and the financial outlay of...

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